Tracking with Facebook Pixel

 

What is Facebook Pixel?

The facebook pixel is a small piece of code that you add to your website pages that tracks various events as they occur.  If you are familiar with Google analytics, it is very similar in every aspect.  You add a short script to the head of each document and you can track page views, add to cart, checkout, purchases, and many other events as they occur.

Why is this important?

Because tracking your users as they move through your site gives you good insight into the behavior and site flow of your website.  Using eCommerce, such as WP EasyCart, you want to see which products are gaining attention and clicks.  Are people adding products to their cart? Do they start the checkout process?  Do users eventually reach a successful purchase?

And more importantly, where did they come from?  Knowing where your purchasing and converting customers come from is the name of the battle, and leads you to invest more marketing dollars in the correct area.

How to Get a Facebook Pixel Code?

Simply visit facebook’s pixel page and learn more or create a new facebook pixel:  https://www.facebook.com/business/a/facebook-pixel  Once you walk through and create a new facebook pixel, you will be given a small snippet of code to paste into the head of your wordpress theme.  Most themes allow you to paste google tracking code into the head of the document, but you can also paste in the facebook pixel script.

Alternatively, there are great third party tools that let you insert tracking code scripts from google, facebook, and others.  Just search wordpress plugins for tracking code manager plugins.  We like IntellyWP’s plugin tracking code manager for this purpose.  https://intellywp.com/tracking-code-manager/ 

Once you do this, all of your pages will send page view events to facebook.

What does WP EasyCart Pixel integration do?

Now that you have setup page views, you may want to track more events, such as add to cart, initiated checkout, purchase complete, and other events.  Even track how much a purchase was made for after a successful checkout.  This is where EasyCart has integrated, and all you need to do is visit settings -> third party and add your Facebook Pixel ID.

 

What do reports look like?

Facebook offers a very rich analytics dashboard, giving you statistics on pages, revenue, and other events as they occur. Now you can start investigating where users came from, which facebook ads are generating traffic, and start promoting more with proper data on this very popular platform.

Track actual ecommerce events as they happen.  Not just page views, but actual events such as add to cart, initiated purchase process, check out began, purchase completed, and other events.

Facebook analytics provides robust revenue reports including totals, purchases, averages and more.

To learn more, simply visit Facebook business and start setting up your facebook pixel in their ad manager program!

5 Recommendations & 5 Tips for better eCommerce in 2018

Learn top 5 tips & recommendations for better ecommerce in 2018. Learn what the best ecommerce software for 2018 is and other great ecommerce tips to help you sell online.

Your eCommerce Store and Quickbooks

Leverage WordPress EasyCart and Quickbooks extension to transport your data to your desktop quickbooks solution.

5 Tips to Analyze Your Social Media Marketing Efforts

Let WP EasyCart walk you through 5 useful tips to figure out what you are doing right and wrong with social media marketing.

Troubleshoot Connection Errors

This troubleshooting guide is designed to explain and give troubleshooting steps to the Network Communication errors that can occur using the EasyCart administrative console software. In part, we hope to explain why this error occurs, and then how to take some simple troubleshooting steps to help get past it.

EasyCart Shortcode is Easy!

Looking to develop custom product pages with EasyCart Functionality?

Many customers have asked about creating new products and designs on their WordPress pages and then simply inject or add EasyCart add to cart behavior or products on those custom pages.  It is a common workflow, and while EasyCart develops an entire catalog system for you and your products, customizing ones pages to fit your specific needs is often a requirement.

With EasyCart shortcode, it is easy to develop your own product pages and add only specific parts of EasyCart to your system.  Here are a few good examples, but be sure to experiment with our shortcode to see all of the capabilities it has to offer.

 

Scenario 1:  Create your own pages, but want ‘Add to Cart’ button on your pages

This is very popular scenario, you have a few products, so you want to create highly customized WordPress pages and JUST use EasyCart add to cart behavior.

  1.  Create your page in WordPress how you like it, then access the EasyCart shortcode by clicking the ‘shopping cart’ icon on the toolbar.shortcode-toolbar
  2. Select the ‘Add to  Cart’ shortcode button.  There are lots of options here for shortcode, so worth time to explore and see the possibilities of each shortcode section.shortcode
  3. Once you select ‘Add to Cart’, you are asked which product would you like this add to cart button to represent, select which product from the dropdown.addtocart
  4. Select ‘Add shortcode’ and it will inject the shortcode into your wordpress page.  You can use the default editor OR some themes have custom page builders, which also work if they represent shortcode in them.

shortcodeaddition

Here you can see shortcode in the default editor, but you can also add it to your theme if it has a page builder system and will represent shortcode appropriately.

customlayout

5.  Now you can view your page, and if your product has option sets, those are also shown with your add to cart shortcode.  Notice how this is a completely custom page built in WordPress, and ONLY the EasyCart product options and add to cart behavior are shown.  This allows you to really extend EasyCart and WordPress by design and development on your own pages.  (Of course EasyCart can do all this for you by using our regular catalog and product details pages that are created automatically, but for those wanting custom designs and complete control, this is a helpful feature.)

customlayout2

Scenario 2:  A table of products with titles, pricing and view more options

Many customers have asked for a way to build a table of products.  We have an awesome shortcode for store table of products which allows you to quickly select groups of products, categories, and individual products and put into a quick shortcode table.  Of course you could use CSS to custom design colors afterwards, but this shortcode really helps speed up the process of building a product table.

  1.  Select shortcode as in previous scenario and select ‘Store Table’ shortcode.producttable
  2. Select all the categories and columns that you would like to insert with this shortcode.  Once finished, insert the shortcode into your page or custom page builder.tableshortcode
  3. Save your page and viewing shows the table of products along with a button to view the product in detail.producttable2

More Shortcode to explore!

We have more shortcode which allow extensive control over your product displays and setup.  You can display custom product categories on a WordPress page, very popular to do.  You can also display custom cart and account shortcode, place single items or selected items on a page, even create a page for manufacturers and place those designed manufacturer products on a page.

Subscriptions?

We offer membership content shortcode as well, so if you sell membership content such as video, downloads, or access to a members area of your website, simply use this shortcode and design ‘Member Content/Non-Member Content’ on a single WordPress page.  IF the user is logged in AND has purchased a membership, then they can view that content, otherwise, show the user directions to purchase OR login.

For more information on shortcode, you can also visit our online documentation:  http://wpeasycart.com/docs/3.0.0/themes/shortcodes.php

Leveraging MyMail Newsletter Email System

WP EasyCart integrated with the MyMail newsletter plugin some time ago, and we are huge fans of its usability and ease of use.  We have several months under our belts using this plugin with our own customers and feel we can show you some tips on how to utilize its features and give some guidance on best practices.

mymail

http://codecanyon.net/item/mymail-email-newsletter-plugin-for-wordpress/3078294?ref=wpeasycart

New to MyMail?

For those who have never use a subscriber newsletter system or sent out email campaigns from their WordPress site, it can be intimidating, but rest assured, its as easy as it can get with MyMail.  For a low cost of $39 dollars for the plugin, you can send out professional emails to customers with news about your business, online store, tutorials, special promotions, even send out autoresponders after a user action has occurred for an automated system.

Getting Started

First, MyMail is already integrated with WP  EasyCart, all you need to do is have both plugins installed, and then EasyCart will put users into your system as a subscriber when they checkout from an order and click ‘signup for newsletter’, create a new account and click ‘signup for newsletter’, or if you turn on the newsletter widget and they signup.

It’s that easy, nothing really to do, but makes a great way to get your subscribers into MyMail from EasyCart.  We even offer a quick import if you have EasyCart customers and want to quickly import all the users into MyMail for the first time.

Professional Email Templates

You can certainly build your own email newsletters, but why not go to ThemeForest and search for ‘MyMail Templates’ and purchase professional email templates that are mobile responsive and cost less than $20 dollars.  Most templates allow you to do a multitude of variations and build your newsletter in a modular approach, yet consistent look for your customers and subscribers.

http://themeforest.net/collections/728172-mymail-newsletter-templates?sort_by=sales_count&type_id=728172&utm_campaign=shorturl&utm_source=rxa.li&utm_medium=link&ref=wpeasycart

Email Sending Services

MyMail can connect to a variety of email sending services, and are a great approach to sending email campaigns without taxing your web hosting email limits.  We especially like the use of Mandrillapp.com, which allows us to connect MyMail and send email campaigns through the Mandrill system with a 12,000 email limit each month for free! Want to send more, it is extremely cheap to get extra emails!  As in .10 cents per 1,000 emails!

mandrill

http://www.mandrillapp.com

We also like that MyMail connects to these external sending systems and keeps your spam and black listing to a minimum. Mandrillapp.com even lets you know your sending reputation, bounce rates, open rates, click through rates, and more via their dashboard.

EasyCart has extended our integration with Mandrillapp.com by allowing you to use their email services for customer confirmation emails as well, allowing you to see them being sent, resend them, and see if the emails were open.

Strategies for Newsletters

There are countless articles on the interwebs that discuss how and what to send to your customers.  We find a good comprehensive approach is important and with MyMail, we can automate some of these newsletters while still customizing others.

Standard Newsletters – It’s a good idea to send a general newsletter about your business, what you are selling, what is new, and what in general is happening with your business once a month or even twice a month to all subscribers.  Keep the content fresh and keep it relevant.  It’s harder than it sounds once a month!

Order Confirmation Emails – While this is automated from EasyCart, it is usually the most read email by your users.  It might be nice to get some custom information on there, perhaps even a special email that includes custom coupon codes for future or returning customers.  You can easily customize the confirmation email by going into EasyCart Admin -> Language Editor and editing phrases.

Autoresponders – We really enjoy leveraging this in MyMail, because you can setup an autoresponder email to go out to users after a preset defined time.  Maybe after someone orders, you want to send an email out to the user with special coupons, extension products, or other products they may like.  It’s also nice to ask for reviews or other specialty articles related to their order.  MyMail allows you to setup autoresponders quickly, easily, and professionally using their newsletter campaign builder.

Custom Subscriber Lists

This is where things get even more interesting…  MyMail allows for subscriber lists, and you can custom code the automation of users into those lists based on products they purchase by simply creating a child layout file of our confirmation email and coding in a few lines of code to inject users who buy specific products into specific email lists.  That is targeted email!

lists

So a scenario may go like this; a customer orders from you and buys product XYZ.  They will receive a confirmation email that the order was successful, you could add a small bit of coding and put this customer into not only an ‘Customer List’ for future emailing campaigns, but you could also setup an autoresponder to email this customer 2 weeks after purchase to please come back and review their experience, rate your shopping experience etc.  You can also add this user to a ‘Product XYZ List’ so that you can later email anyone who purchased Product XYZ, or also send automated responders to them, such as special instruction emails, etc.

WP EasyCart Extensions

While our Mandrill extension is not required for MyMail to work, it is helpful to also use for all EasyCart confirmation emails and transactional emails in conjunction with MyMail.  This way all of your communications go through a secure dedicated professional grade email system that lets you insure deliver and takes away these extra tasks from your web hosting server.

 

 

WP EasyCart – Guide to Marketing 101

In this marketing 101 tutorial, we want to discuss all the various options EasyCart can offer you as a business owner to market your website.  It’s not easy, but with a lot of work and patience, you can attack each of these methods and gain more traction in the online retail world.

Marketing Basic Concepts

Social Media – Sites such as Facebook, Twitter, Digg, MySpace, Instagram, and others that allow you to post up links, pictures, and other pieces of information about things you like.  Others, who are associated to you in that social media, can then see your links, pictures, and information and view them.  Makes for a great marketing platform to have your products go viral.

Coupons – We refer to coupons as something the customer has to bring to your store.  Typically a paper coupon in a retail store, but on websites, coupons are often shopping codes that the customer enters during checkout to get an extra discount.  Coupons do not apply to everyone, only those who receive it, making it a ‘special’ offer for some.

Promotions – We refer to promotions as something that run on your website and EVERYONE receives the discount.  Perhaps you have a fall sale, or a special weekend sale that everyone will get on your store because it is set for a time period or specific set of products.  No entry of a coupon code is needed to redeem.

Cross-Sell –  Showing one product, and then showing some related products that allow you to cross sell to another product. typically a ‘You may also like’ or ‘alternative products’ sections on a site.

Up-Sell – Taking an existing product, and then adding some extra value to it to get the customer to purchase a little bit more.  Typically in the form of options, add-ons, etc.

Affiliate Marketing – Paying other people to promote your site and selling your goods.  Affiliates will often link to your website with a special code, and in return, if customers come from that link and purchase goods, you will pay the affiliate a specific cut of the profit.

Volume Pricing – Offering pricing based on quantity purchased.  Typically if you buy more, you can get each individual purchase at a cheaper price, especially useful tool for selling in bulk.

Customer Reviews – Ratings & customer reviews have become increasingly popular with a variety of retail goods.  Give a bit of confidence to customers by offering other peoples opinions on the product.

SEO and AdWord Marketing – specifically target market to the search engines, so the will index you and you can benefit from organic searches from the search giants.  You can even pay to advertise on giants like google to increase your search presence and attain higher placement on searches.

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1.  Social Media

There are a lot of misconceptions about social media, but it is really like any other market place.  If you are there a lot, spend the time, you can attract people, but it takes a lot of time, effort, and socializing to do so.  Facebook and Twitter are the highly regarded giants in this area, and you should always offer at least a page for your business to share it’s latest releases and updates.  It’s fairly easy to do and posting once a week or every couple weeks is easy to do.

You can recommend your friends like the page to begin with and it will slowly gain traction.  One good tip we have regarding social media is to ‘Boost’ an important post or sale you display on Facebook for a small fee.  This can get your small ad in front of thousands, get more likes, and in return more visitors and often will lead to a couple conversions on your store.

On EasyCart’s side, we offer sharable buttons for every product, so customers who visit your EasyCart products can click and share links to them.  No need to install another social sharing plugin into WordPress, it’s all automatic with EasyCart.

shareicons

 

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2.  Coupons & Promotions

A great feature of EasyCart is you can create both Coupons & Promotions for products.   Create a coupon and specify whether the coupon offers free shipping, or dollar/percentage discount.  You can even specify the coupon will only apply to a specific product, all the products in your store, or to a specific manufacturer group.

Once you create coupons, it is entirely up to you how customers will receive that special code.  You can develop custom email newsletter campaigns that distribute that code to specific targets, or you can post it on social media so only those folks see your coupon code.  You can even run public local ads that only local newspaper or visitors will see and use.

Promotions are very similar, but you can establish time periods in which the promotion will run.  Here is an example of a promotion that will offer free shipping to any order over $100 dollars.

freeshippingpromo

The best part about promotions is they apply automatically based on your specific date selection, product selection and type of promotion to run.  All your customers benefit from the promotion and no coupon code is necessary to enter.  So based on your specific needs and how you want to marketing, coupons OR promotions can be used in a beneficial manner.

We recommend that you run a banner on your home page or other pages that display what type of promotion is running, and even share on social media that you have a current promotion running.  Email campaigns are another great way to spread the word and get visitors returning to your site.

promo-applied

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3.  Up-Selling, Cross-Selling, Reviews, & Volume Pricing

EasyCart offers a vast option system that allows you to create options that change pricing for products.  This makes a great way to display a product and then offer up-selling options to a customer as they add to the cart.  These added value options often give the customer a sense of ‘why not’ at the product level and they are more likely to convert and add the extra options at this point rather than as separate products.

upselling

 

EasyCart also offers an easy way to attach like products that a customer may want to purchase.  You as the business owner know best what customers may like, so offering some featured items or a ‘You May Also Like These’ section is a great way to suggest to a customer online what they may also like and keep more visitors shopping without having to restart the navigation process.

crossselling

 

Customer reviews are another great marketing strategy to involve customers and get them to leave content on your website.  EasyCart offers a full 5 star review system and review commenting section for you as a store owner to activate per product.  Using this on a highly commented retail site is a great way to build confidence in customer decisions.  Of course it may not fit in every businesses product line, but if you sell one or two goods and receiving a lot of praise from customers, offer a coupon code to anyone who leaves good positive feedback for you on social media, on your website review system, or other website.

reviews

Volume pricing is a great strategy if your products fit into this type of bulk distribution.  Give customers an incentive to buying in bulk by using the EasyCart tiered volume pricing system.  Just establish a set price, then offer what each product will cost at various intervals of quantity, it’s easy and a great way to market a few more items.

tiered-pricing

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4.  Affiliate Marketing (new)

EasyCart just announced a new integration with AffiliateWP and we are continuing to develop this system further with the company.  The beautify of the system is you can offer affiliates a way to signup and register using AffiliateWP on your website, then affiliates use their custom link to promote your site.  The more they promote, the more they make, and the more you make.  As each customer  purchases, AffiliateWP software keeps track of the totals and even allows an easy one click bulk pay to the affiliates at the end of the month or other payout period of your choosing.

Affiliate marketing is a great way for you to leverage other people as marketers and to only pay them if successful.  Affiliates will spread the word about your products in channels of friends, social media, emailers, and websites that you would never reach, and yet you get complete control over how much affiliates take in proportion to your sales.

EasyCart even built in custom rules so that you can offer each product or each affiliate custom rates based on your specific needs.  We are working closely with AffiliateWP staff on this integration and it may change shortly to accommodate even more options.

affiliatewp

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5.  SEO & AdWord Marketing

One of the leading ways to market is via good old fashioned organic searches in Google, Yahoo, and Bing.  Of course, you must realize you are now competing in a global marketplace and that your small retail store may have a million competitors in the search engine market, so here are a few strategies we recommend when focusing on search engine placements.

1.  Don’t spend thousands of dollars on SEO companies to ‘Get you on page 1’.  If you believe they have the answer to get you to page 1, we have some property on the moon to sell you as well!

2.  Spend money on AdWords, not a lot, but some reasonable marketing money on google AdWords.  Setup a small ad, and enter a few keywords that you really expect visitors to enter into a search to find you.

3.  Keep your key words focused and unique.  Don’t waste time on thousands of keywords, but really focus on a small handful of words that will bring in 90% of the customers.

4.  Write content that matters.  Your website must have actual words that people could read, blogs, stories, how-to’s, something…  don’t expect visitors through search engines if you don’t keep relevant content on your site that is continually updating.  Search engines even get bored if they see the same content each scan, so take time to write.

5.  EasyCart allows you to enter each product with keywords and SEO text.  Write descriptive descriptions and specifications if you can.  The more unique text you write, the more relevant the products will be in searches.

6.  Submit your EasyCart products to Google merchant feed.  While this may not be appropriate for all businesses, nor worth the time, if you have a bunch of retail goods, get them on the shopping section of Google merchant with our merchant feed system.

7.  Track visitors.  If you don’t use Google analytics, get it on your website.  You can see where visitors come from, what they search for, what pages they visit, and with EasyCart, you can enter your Google analytics code in our basic settings and track eCommerce sales data.  How can you expect to market a site if you can’t track what is successful or what is not?  Data is the only way to see what content is working, what changes are working, and where/why visitors come to your site.  It’s powerful, free, and only requires a bit of knowledge and research on your part.

 

Conclusion

marketing an online site is a lot of work, and if anyone felt they were going to make millions selling online without doing anything, they may be misguided…  In fact, we always felt it takes more time selling online than in retail shops because of the amount of descriptive work that goes into displaying and selling a product.  But do not let this discourage you, there is a lot of potential if you use the right tools, that you can get for the right price, and not eat away at your profit margins to much.  Utilizing a bit of your own time, researching your own content, finding your niche, and then following a plan can make you a marketing genius and help catapult your business into the black.

At Level Four Development, creators of the WP EasyCart, our mission has always been to provide tools that WE would want to use, at a low affordable cost to the mass marketplaces that want to sell online… and our software success is starting to show this.