There are a lot of ways to sell goods these days, but EasyCart makes it easy with one location for all your retail goods, digital download goods, subscriptions and membership services and more. With digital downloads, you can easily sell products with little to no overhead other than building your content and product. Once it’s operational, your downloads can be sold with little to no interaction from you on your end. No packaging, no shipping, and no handling make this arena of e-commerce an attractive candidate for many businesses.
Selecting your Shopping Cart
There are a hundred+ e-commerce packages that can allow you to sell online digital downloads. After looking into many of these various software packages, some are expensive and can cost $1000+ to acquire licensing and setup. Other software packages are so limited that the management of the digital downloads is lost, tracking is lost, and the overall experience is not selling the digital download, but rather luring you into buying their software.
WP EasyCart tries to offer a low cost solution to WordPress store owners who want a powerful plugin, but also a low overhead cost. At only $80 dollars, the plugin is low cost for sure. Starting a business with an $80 dollar startup cost is extremely inexpensive, so you can quickly regain your costs with a few sales… Yet EasyCart offers a wide variety of methods to sell digital downloads.
Selling Individual Downloads
The easiest way EasyCart can sell downloads is to offer a single downloadable product that users can add to their shopping cart and checkout with. This process is very easy to setup in EasyCart, since you setup the product just like a normal retail good, with the exception of adding the download ZIP package or other digital file to the product.
EasyCart takes care of the rest for you. Customers add the product to their cart, they checkout and pay just like any other website. Once they purchase and the process is approved, the customer can access their account at any time to download their digital download. Be wary of plugins that send a download link, this is often a security issue and lets customers send out that link to friends and family to also jump on and download the exposed files.
Offer Downloads on Your Server or Amazon S3 Servers
WP EasyCart also allows you to use Amazon S3 servers for storing digital content. If you sell large files or videos, simply use their servers and connect it to the product. This way the security and download processes are loaded on the Amazon S3 server instead of your hosted account.
Added Security for Downloads
For extra security, EasyCart even gives you the option to limit how many times the download can be attempted OR a time limit, giving customers a week or so before the link in their account expires. This can also help curb customers sending out credentials to their accounts or passing links around to files… something many low cost plugins neglect to help eliminate.
Selling Membership Downloads
Another great feature EasyCart offers that many competitors do not offer is a subscription based system. For those selling digital downloads, it’s often a nice idea to offer a membership area on your website for subscribers to log into. This way you can offer more than just a link to a product, but actually offer multiple download links, descriptions of the products, forms for subscribers to use, video material, all from a single page.
We even use this feature at WP EasyCart to sell our premium subscribers various WordPress themes, extra plugins that we build, and even access to our live chat systems. Whatever your needs are, the membership/subscription system is a great way to pass material to customers who pay.
The WP EasyCart subscription system is easy to use, but can take some setup time. It utilizes the stripe.com payment processing system to link payments and subscriptions to an active system. Customers can then cancel memberships, upgrade/downgrade subscriptions, even update their credit information directly from EasyCart. This makes it easy for customers to maintain their accounts without the need to contact your support facilities.
Creating Membership Page Content
Once you are setup with stripe.com, you setup a subscription product and customers can ‘Sign-Up’ on the frontend. As for membership pages, that is even easier… just add our membership shortcode to a wordpress page and you can enter both ‘secured’ content and ‘unsecured’ content within the shortcodes. We usually add our membership secured content in the ‘secured’ area and links to signup or login in the ‘unsecured’ section.
Selling digital download and media doesn’t need to be complex. Once you understand the workflow of what it takes to sell and manage digital downloads for your customers, picking and choosing the software can be easy. EasyCart offers the flexibility and features to get your videos, music, sermons, pictures, and other digital downloads out to the masses.