How to Use WP EasyCart to Sell on Instagram and Facebook
With 2.8 billion people on Facebook and over 1 billion people on Instagram worldwide, it is no wonder eCommerce businesses are looking to advertise their products on these platforms! WP EasyCart makes it easy to streamline product setup and optimization so you can sell on Instagram and Facebook quickly and easily.
The average person spends around two and a half hours online a day! This means advertising and linking your products through social channels is a fantastic way to obtain exposure for both your brand and your products.
Deciding Which Platform to Use
Through WP EasyCart’s Facebook extension you can feed products into your Facebook Business Manager and create an online catalog of products instantly from your online store. Once connected, you can create advertisements on Facebook & Instagram that allow users to ‘Shop Now’ on your WordPress website. These ads will show as people are scrolling through their feeds. What makes Facebook and Instagram among the best platforms to advertise on is their ability to filter and target specific demographics – ensuring you are reaching exactly who you are looking for with your ads.
Both Instagram and Facebook ads can be managed through Facebook’s Ads Manager. This single location for ad resources makes it easy for marketers to select multiple audiences and placements. Campaigns are easily managed, and results are downloadable, shareable, and easy to analyze.
On Facebook, the campaign manager has many options for objectives, as well as ad sets and ads. You have a multitude of combinations to A/B test, as well as the ability to preview all the available ads and how they will be viewed by others online.
On Instagram, the ads manager is paired down and a bit easier to navigate. In just a few clicks, you can have your ad set up to show in stories, feeds, or both! Instagram is known to have a younger demographic compared to Facebook. This is important to keep in mind when not online designing the ads and captions used, but when deciding which platform to utilize.
If you are new to advertising for both platforms and you have existing followers on each social platform, we recommend that you test out the waters with Instagram first. Once you have a grasp on how it works, you will be more confident and prepared to get the most out of the targeting options available on Facebook.
Setting Up Your Accounts
It all starts with one small step and in this case, that step is setting up Facebook ads manager! Simply visit https://business.facebook.com/ to create your business account.
Once you log in, take a moment to familiarize yourself with the menu at the top left. You will be creating a catalog of products and connecting it to your WP EasyCart system as well as building and monitoring ads from this Business account.
How WP EasyCart Makes it Simple
Going through the process of connecting accounts as well as designing ads can be a lot to take on in addition to running your business. We take out the guesswork by allowing you to customize products including titles, prices, and SEO, so they are attracting your ideal customers. You can read more about driving customers to your store here.
We have full online resources available with screenshots and additional details to make setting up your account is as simple as possible and even a few bonus tips like how to set up Facebook Pixel for retargeting ads! We’ve prepared 4 videos to show you how to install, setup, and create ads for Facebook & Instagram with ease.
If you have any additional questions, we are here to help. Install the Premium version of WP EasyCart and start selling your products on social media today!