How to Start a Successful eCommerce Business

Whether its your first or one of many, starting an online business can be challenging, but we are here to help! Learn more today with WP EasyCart.

Pre-Launch Checklist for your Membership Website in 2021

Looking to launch your membership website? We’ve got you covered with this checklist. Check out the items below and make sure you avoid common challenges that come with starting a membership program!

3 Ways to Spring Clean Your eCommerce Store

It is hard to believe we are nearly into the second quarter of the year. What better time to take a deep dive into your WordPress eCommerce store to make sure you are on track to exceed your business goals through the middle of the year?

Web Hosting Options – Which is Right for You?

If you run an eCommerce store, it is important to choose the right web hosting option. Let WP EasyCart help you get the most of your choice!

Tips for online shopping and security; woman with credit card in front of laptop.

Online Shopping, Security, and PCI Compliance

The recent events of 2020 have created a cascade of cultural changes in its wake and helped along trends we were beginning to see earlier in the year. Online shopping has seen a huge spike in the past year due to its apparent safety and convenience – but is it always safer?

Importing Your Shopify Store

WP EasyCart makes it super easy to import your products, categories, images, and users from your Shopify store into your brand new WP EasyCart shop!

Email Delivery with WordPress

How to achieve reliable email using WordPress to send order confirmations and other emails on your website.

Tracking with Facebook Pixel

 

What is Facebook Pixel?

The facebook pixel is a small piece of code that you add to your website pages that tracks various events as they occur.? If you are familiar with Google analytics, it is very similar in every aspect.? You add a short script to the head of each document and you can track page views, add to cart, checkout, purchases, and many other events as they occur.

Why is this important?

Because tracking your users as they move through your site gives you good insight into the behavior and site flow of your website.? Using eCommerce, such as WP EasyCart, you want to see which products are gaining attention and clicks.? Are people adding products to their cart? Do they start the checkout process?? Do users eventually reach a successful purchase?

And more importantly, where did they come from?? Knowing where your purchasing and converting customers come from is the name of the battle, and leads you to invest more marketing dollars in the correct area.

How to Get a Facebook Pixel Code?

Simply visit facebook’s pixel page and learn more or create a new facebook pixel:??https://www.facebook.com/business/a/facebook-pixel? Once you walk through and create a new facebook pixel, you will be given a small snippet of code to paste into the head of your wordpress theme.? Most themes allow you to paste google tracking code into the head of the document, but you can also paste in the facebook pixel script.

Alternatively, there are great third party tools that let you insert tracking code scripts from google, facebook, and others.? Just search wordpress plugins for tracking code manager plugins.? We like?IntellyWP’s plugin tracking code manager for this purpose.??https://intellywp.com/tracking-code-manager/?

Once you do this, all of your pages will send page view events to facebook.

What does WP EasyCart Pixel integration do?

Now that you have setup page views, you may want to track more events, such as add to cart, initiated checkout, purchase complete, and other events.? Even track how much a purchase was made for after a successful checkout.? This is where EasyCart has integrated, and all you need to do is visit settings -> third party and add your Facebook Pixel ID.

 

What do reports look like?

Facebook offers a very rich analytics dashboard, giving you statistics on pages, revenue, and other events as they occur. Now you can start investigating where users came from, which facebook ads are generating traffic, and start promoting more with proper data on this very popular platform.

Track actual ecommerce events as they happen.? Not just page views, but actual events such as add to cart, initiated purchase process, check out began, purchase completed, and other events.

Facebook analytics provides robust revenue reports including totals, purchases, averages and more.

To learn more, simply visit Facebook business and start setting up your facebook pixel in their ad manager program!

ShipStation Webhook Integration