3 Easy Yet Effective Ways to Increase eCommerce Store Traffic
In the wake of the 2020 pandemic, online sales are at an all-time high. As a result, new eCommerce companies are launching at a rate we have not yet seen. How can you be sure your eCommerce store is standing out in the crowd in the competitive online space? Perhaps the most vital indication of a flourishing online store is how many visitors are landing on your website. Here are three easy yet effective things you can do to increase traffic to your eCommerce store!
Get on Board with the Influencer Trend
It’s no longer an insider tip or secret marketing technique to use social media influencers to land products in front of potentially millions of viewers. It’s also not as difficult as you might think to replicate this success on a smaller scale for your eCommerce business.
Consider what kind of Instagram or YouTube accounts your ideal customer might be interested in following and reach out to the person on the other end of the camera. Even niche influencers with only a few thousand followers can make a huge impact on sales.
For example, if your eCommerce site sells unique or personalized nursing lanyards, consider looking into influencers who spend a lot of time in the hospital with a solid following of people who would just LOVE to know where they got that unique lanyard they are always wearing in their vlogs. Even if they only have 5,000 followers, there is a great chance that you would pick up quite a few sales. Think about how you can apply this idea in your own store and reach out to the influencers and see if they are willing to work with you!
Up Your Content Marketing Strategy
Another tried yet true way to increase traffic to your eCommerce website is by using content marketing. Essentially, content marketing uses informative and professionally written articles to interest people who are looking for certain content to follow a social page or land on a website.
The easiest way to make use of this concept in your own eCommerce business is to make a list of pain points that your ideal customer might be experiencing. Address these topics in your social media and blog topics on your website. Content marketing is uniquely important because it simultaneously builds your brand authority, social media following, and website traffic.
As an example, if you are an eCommerce business that sells a certain brand of energy drink. You will want to address common concerns and questions your buyers will be searching for. Are energy drinks safe? Why drink energy drinks over coffee? Is it safe to drink three energy drinks a day? Topics like these will land more visitors on your website through a web search and will also increase followers on social media by gaining their attention and delivering value to them for free.
Optimize Your Website Copy
A popular term used in digital marketing is the “5-second rule.” Not the one you might remember from grade school! This version comes from recent studies that have shown you only have about 5 seconds to capture the attention to a visitor to your website – or they will bounce.
When a visitor lands on your home page, do they immediately know what you are offering? A copywriter can help you navigate keeping your content concise, informative, and sales-driven. Visitors will quickly want assurance that they have come to the right place, you have what they are looking for and you can help them.
Be very clear about what you want them to do next. “Enroll Here,” “Apply Now,” “Shop the Sale!” are each great examples of a “Call-to-Action” button enticing visitors to see what else you have in store!
Make sure your website is easy to navigate and always include a search bar so visitors can look for that specific product they are looking to purchase with ease.
There you have it! What are some other strategies you’ve used to land more visitors on your website? We’d love to hear about it in the comments!