Why Add Paid Memberships to Your WordPress Website in 2021
Utilizing memberships-based marketing strategies is nothing new. In fact, they are one of the earliest business marketing strategies to date. The reason is simple. With membership and subscriptions, you are keeping your best customers and biggest fans coming back for more – and adding to your bottom line on a regular basis.
Why a Membership or Subscription for my Website?
With the continual rise of eCommerce comes the unique opportunity to attract and sell to hundreds of thousands of users at one time. An ecommerce membership system is as simple as a registry of customers who are able obtain exclusive access or special content or of members who are excited to receive a specific product or set of products at regular intervals – generally monthly.
Consider replenishment subscription options for product-based eCommerce stores and memberships for webinars or exclusive content works well for service or information-based websites.
The Long-Term Strategy
Now that we discussed a general overview of the benefits of adding a subscription or membership to your eCommerce website, let discuss the long-term strategy.
One often overlooked reason that subscriptions are a fantastic element to include in your eCommerce strategy is that creates brand loyalty! Imagine the recognition that comes along with your membership package being delivered monthly. Your customers will have positive endorphins released with each delivery and this creates a positive association with your brand that can become addicting. This psychological reaction creates loyal buyer and returning customers.
Another psychological element associated with memberships is the feeling of inclusion and exclusivity. Simply put, we love to feel like we are a part of something larger than ourselves. Subscriptions will give your customers a community they get to be a part of and interact with. This makes including membership forums a great idea to add to your website along with the launch of your subscription option.