When small business owners and start-ups set out to design a website, it is essential to not only set up an attractive website, but to set it up for success! From the best plug-in for your eCommerce website shopping cart to the best SEO plug-ins! We’ve rounded up a list of the top free eCommerce tools you can use to grow your business online! Read on to discover the top free plug-ins you should need to have to optimize your eCommerce store! If you are interested in marketing tips, read our top blog on eCommerce marketing tools!
Google Analytics is a free-to-use service that offers premium upgrades to grow alongside your business. This must-have program is a tracking tool designed by Google to allow you to see how website visitors are using your website. You can determine if people are visiting your site through a personal computer vs a smartphone, measure your site’s performance, and see which type of content is performing best. These are all incredibly valuable data points that you are then able to use when strategizing future website updates, social content, and much more.
Canva is a free design tool that offers a paid premium version as well. It is used by beginners and professionals alike to design eye-catching digital flyers, email headers and social media posts. There are even integrated design tools that allow you to save your logo and brand colors in an easy-to-use format! While there was once a large learning curve and entrance barrier for digital design, Canva makes it easy – and even fun!
Yoast SEO is among the most widely used WordPress plug-in – and for good reason! Search engine optimization has continued to be a hot topic for eCommerce businesses because without showing up near the top of search engines, most businesses will fail. Yoast makes optimizing your website a snap by using an easy-to-follow plug-and-play method of ensuring your content is likely to rank highly. It does this by suggesting ways to improve your content – including where to place keywords, how to improve your writing and assistance with meta tags and much more!
This is an outstanding tool for eCommerce business owners because it not only makes email design simple with its drag and drop integration but it offers tips to help you make the most of the program along the way. From detailed reports on how recent emails performed to helpful suggestions on improving opening rates and clicks – MailChimp is at the top for good reason. Make the most of your email marketing by using MailChimp to create campaigns set to be sent in intervals decided by you! Want to send a monthly email reminding customers to check out your newest offerings? You got it!
WP EasyCart is a powerful FREE WordPress eCommerce store & WordPress shopping cart plugin that installs into new or existing eCommerce website! WPEasyCart is a full Stripe cart, Square cart, and PayPal cart in one! You can sell your products on social media with integrations with Facebook and Instagram and organize shipping and fulfillment for all of your online orders from a convenient app! With more included premium features than WooCommerce – the choice is easy!
We hope you found this round-up helpful! Once you install the plug-ins and set up the software that will best suit your business, you will be well on your way to having a successful eCommerce store! As always, we are here to help! Feel free to reach out with any questions you might have when setting up your online store’s shopping cart solution!